How To Make A Logo Registration In India?

Logo Registration In India - Intellect Vidhya

In the competitive economic climate of today, trademarks are crucial for establishing and protecting a company’s or brand’s identity. In addition to being an essential component of a company’s visual identity, a well-designed logo is also a priceless asset that needs to be safeguarded. A logo is nothing more than a type of trademark, or what IP professionals refer to as a device mark, which, when registered, offers the highest level of legal protection against the use and violation of the same. This article provides a thorough overview of the logo registration process in India while highlighting important factors.

Let’s first define a logo trademark and see how it differs from other types of trademarks before addressing how to register a logo in India.

LOGO MARK

A logo trademark is a unique symbol, design, or combination thereof that is used to identify and distinguish the goods or services of a particular company or brand. It serves as a visual representation of a business and plays a significant role in creating brand recognition and consumer association (Given below are the few examples of the logo marks).

How To Make A Logo Registration In India - Intellect Vidhya

LOGO REGISTRATION PROCESS IN INDIA

Public Search for Logo Trademarks

Before registering a logo trademark or any other type of trademark, a comprehensive public search is required. The public search for a logo is conducted on the same portal, but under the Vienna code. The Vienna code search is used to identify any previously registered logo marks in conflict with the applicant’s. The Vienna code search is typically used to locate device marks with comparable features. The six-digit Vienna code must be entered in the field designated “Vienna code” before selecting the appropriate class. After conducting a search, the result table will list all of the marks that contain the device. To avoid future opposition, it is also necessary to conduct a more straightforward search using Google Lens.

Filing Stage

The process of registering a logo mark in India is akin to that of registering a ‘word mark’, with the exception that the applicant must select the ‘Device’ mark as the category of trademark during the filing procedure. Upon completion of the aforementioned task, a prompt will appear, providing the user with the opportunity to upload the logo. The logo may be uploaded with dimensions of 8 by 8 centimetres. When submitting a trademark application for a logo, it is necessary to provide a brief description of the logo. The depiction of the logo must be comprehensive and precise in its portrayal.

As an example, in the context of McDonald’s, the logo can be described as a device consisting of two yellow arches arranged in the shape of the letter “M,” accompanied by the text “McDonald’s” written below in a red rectangular box.

Company logo registration

Similar to any other trademark, a logo has the potential to be registered under the name of an individual or a company. The process for both is identical. The government levies a fee of Rs. 4,500/- for each application submitted by an individual or sole proprietor, and a fee of Rs. 9,000/- for companies, provided that the application is filed through the online mode. In the event that the company seeking to register a logo trademark qualifies as a Micro, Small, and Medium Enterprise (MSME) or a startup, a reduction of 50% on the applicable government fees may be obtained by furnishing the MSME or Startup certificate that has been duly issued by the Government of India.

Examination process

The examination process for a logo mark differs from that of a word mark. Upon filing, a logo mark is initially subjected to scrutiny by the Vienna code classification system to determine the presence of any comparable marks in the database. Once this stage is cleared, the logo mark is deemed suitable for the ‘Formalities check pass’ evaluation phase. Conversely, a word mark is directly subjected to the ‘Formalities check pass’ stage, thereby expediting the examination and registration process.

Apart from these three aforementioned steps, the process of registering a logo in India is akin to that of any other type of trademark registration. The duration of validity for the registration is 10 years from the date of filing, contingent upon the fulfilment of renewal requirements.

PROS & CONS OF LOGO REGISTRATION

Pros

  • A logo registration allows a business to flourish and reach worldwide markets more quickly than a word mark since humans recall physical characteristics faster than words.
  • A logo makes it easier for consumers to distinguish one company’s goods or services from another.
  • Unlike a word mark, a logo registration makes it easier to discover unauthorised usage and replication in the market.

Cons

  • A registered logo cannot be revised, and if an organisation wishes to modify their logo, they must file a new registration, protecting the modified logo.
  • A logo registration takes longer than a word mark registration because it must pass an additional step of scrutiny.
  • Because a logo trademark requires more ingenuity and professional assistance, it is more expensive to file than a word mark.

CONCLUSION

Logo registration is a crucial step in safeguarding a company’s brand identity in India. It provides exclusive rights, legal protection, and enhanced brand recognition. Before filing, conducting a thorough Vienna code search, and writing the accurate description of the same is essential. By carefully considering these factors, businesses can make informed decisions to protect and grow their brand in India.

Share:

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp
Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp

Related Posts

What is Trademark Squatting? Insights into the Legal Battle Over Brand Rights

Trademark squatting refers to the practice where individuals or entities register popular brand names, trademarks, or domain names with the aim of making a profit from them. This practice can pose legal difficulties for legitimate brand owners, as opportunists frequently try to sell these assets back to companies at inflated prices, anticipating that the demand for these names will result in a substantial profit. This issue may not be new, but the evolving digital landscape and the growing significance of online branding have amplified its effects. Understanding Trademark Squatting Trademark squatting involves the unauthorised registration or use of a trademark that closely resembles a well-known brand or business name, with the aim of capitalising on the brand’s reputation. This practice typically takes place in two areas: Trademark Squatting Under Indian Law The Trademarks Act, 1999 regulates trademark matters in India. While it doesn’t directly mention “trademark squatting,” it sets up the legal structure for safeguarding registered trademarks. Indian law provides two primary legal remedies to address the issue of squatting: 1. Trademark Infringement: When a squatter utilises a registered trademark, the legitimate owner has the option to initiate a lawsuit alleging trademark infringement. Courts evaluate aspects such as similarity, the purpose of registration, and any damage inflicted on the original brand. 2. Passing Off: When a brand owner has not registered their trademark, they may pursue a claim of passing off, which is a remedy recognised by common law. The brand owner must show their goodwill and establish that the squatter’s use of the brand leads to confusion for consumers.  Furthermore, in situations concerning domain names, India’s .IN Dispute Resolution Policy (INDRP) directly deals with disputes related to .IN domain names, whereas international cases involving generic domains typically come under the Uniform Domain-Name Dispute-Resolution Policy (UDRP). Trademark Squatting and Cybersquatting Trademark squatting and cybersquatting are interconnected concepts, yet they vary in their extent. Trademark squatting involves the misuse of trademarks across various market segments, whereas cybersquatting is focused specifically on internet domain names. Both, however, seek to gain from unauthorised registration, often expecting that the rightful brand owner will repurchase the asset to prevent possible confusion among consumers. Recent Judgment on Trademark Squatting In a recent case involving the domain name JioHotstar.com, the registrant claimed they purchased the domain thinking that Jio (the telecom brand owned by Reliance Industries) and Disney+ Hotstar were likely to come together, based on speculation in various industry circles. They even registered this domain name, assuming that if Jio and Disney merged, Jio could brand it as JioHotstar. The registrant confessed that the aim was to sell the domain to Reliance, stating, “It was a money-making venture to pay for education at Cambridge.” The above explanation notwithstanding, the nature of this cybersquatting case was so textbook (cybersquatting being a specific type of trademark squatting, where instead of a traditional trademark, the focus is on the domain name) that the legal outcome was predictable. In recent years, the judgment of courts globally, including in India, has increasingly emphasized intent in matters related to trademark and cybersquatting disputes. In this case, the registrant’s objective was clearly to profit from a potential merger by flipping the domain back to the brand itself—a motive devoid of any legitimate business interest. This leans towards bad-faith registration, a significant factor that courts examine in cybersquatting cases. In this instance, because JioHotstar.com was not intended to host a legitimate business or service but to be resold for profit, it was categorized as bad faith under section 4(b)(ii) of the policy. Courts generally view such intentions negatively, and if the legitimate brand owner challenges the domain, the domain owner is likely to face difficulty defending their position. The example of *JioHotstar.com* highlights the need for courts to take a firm stand: domains registered with the intent of exploiting brand equity should be invalidated, even if the challenge by the trademark owner is based on their interests. Strategies to Prevent and Address Trademark Squatting Brands can implement proactive measures to steer clear of the difficulties associated with squatting: Conclusion Trademark squatting remains a significant legal challenge for global brands, impacting brand integrity in both online and offline environments. With courts increasingly focused on protecting the rights of trademark owners, cases like JioHotstar.com illustrate how the legal framework discourages attempts to exploit recognised brands for personal gain. Companies can protect their brand and prevent squatters from taking advantage of their intellectual property by actively registering trademarks and monitoring domain names.

Read More »

Food Plating and Copyright Protection in India

Food plating — the positioning and presentation of food on a plate has matured into its own craft; showcasing chefs around the globe serving up more than just taste alone. In addition to aesthetics, it sets up your dining experience and reflect the brand identity of a restaurant. Chefs and restaurateurs have resorted to intellectual property (IP) law in different countries around the world, for protecting their unique forms of plating. But in India, copyright law does not allow for food plating to be protected easily: the same is because of two key reasons; firstly, food being highly perishable items and secondly primary purpose of using dishes as they serve a functional role. This article takes a closer look at the intersection of Indian copyright law and food plating, covering eligibility requirements and mechanisms for protection as well as some significant challenges. Copyright Eligibility for Food Plating in India Under the Copyright Act of 1957, copyright protection in India applies to original works of art, literature, music, and more. For a work to be eligible, it generally must meet two main requirements: However, Indian Copyright Law does not automatically deem the plating of food copyrightable. Chefs have no immediate legal protection for their plating, but by photographing it they can at least preserve the creative arrangement in a fixed medium. This approach means the copyright is granted to the photograph or video itself—not the plated arrangement—which still presents some limitations but can deter unauthorized reproduction of the image. Protecting Food Plating in India: Alternative Approaches Despite the challenges, several IP options could provide indirect protection for food plating in India: Key Challenges in Achieving Copyright Protection for Food Plating Even with these alternatives, protecting food plating remains challenging in India for several reasons: Practical Recommendations for  Chefs and Restaurateurs For chefs and restaurant owners in India interested in protecting their food plating styles, here are some practical steps that can help: Conclusion Food presentation does not enjoy copyright protection in India, as food is transient (disappearing after a meal), functional, and perishable. Although food plating does not fall under the traditional copyright regime, chefs or restaurateurs can explore other methods—such as photographic copyright, branding protections, contractual protections, and trade dress—to safeguard their culinary creations’ presentation. While these solutions provide some level of protection, they ultimately highlight the issue that, in the Indian legal context, food plating lacks force under copyright law. If chefs hope to protect their plating artistry in India, the key is to focus on brand-building and be inventive with alternative IP protections.

Read More »
The principle of 'Continuous Use' in Trademark Law - Intellect Vidhya

The principle of ‘Continuous Use’ in Trademark Law

While talking about Trademark law regime, the principle of ‘continuous use’ plays a crucial role in shaping the validity and enforceability of trademark rights. In India, similar to many other jurisdictions, one of the most known ways to establish the exclusive rights over a trademark is through continuous and consistent usage of the mark in commerce or in course of trade. Even if the formal registration is not granted, a trademark can still be protected based on its consistent use in the market. This article explores the principle of continuous use under Indian trademark law, its significance, and how it impacts the protection and enforcement of trademarks. What is the Principle of Continuous Use? The principle of continuous use in trademark law refers to the long and consistent use of a trademark by its owner in the course of trade in business. The continuous and uninterrupted use of the trademark assists in establishing the goodwill and reputation of the brand in the market. The older a trademark, the greater its reputation and goodwill. The Trademarks Act, 1999, acknowledges the importance of continuous use by offering protection to both registered and unregistered trademarks. The primary aim of this principle is to ensure that the rights over a trademark belong to the entity that has genuinely used the mark in commerce over time. The Legal Foundation of Continuous Use in India According to Indian trademark law, Section 34 of the Trademarks Act, 1999, addresses the principle of continuous use, highlighting the concept of “prior use.” This section states that a registered trademark owner cannot prevent any individual or business from continuing to use a mark if they have been using it consistently since before the trademark was registered. This provision is crucial as it emphasises use rather than registration. This means that even if a third party registers a trademark, the party that has been using the mark continuously for the longest time holds superior rights to it. Key Points of Section 34: Importance of Continuous Use 1. Establishing Priority Continuous use plays a crucial role in establishing priority over a trademark. If there is a conflict in rights, the trademark used earlier and without interruption has better rights to claim its use over that of the owner if it contrasts with the registered trademark holder. This is especially relevant in India, where the “first-to-use” principle precedes the common law concept of a “First-to-file”. 2. Preventing Abandonment This continuous use will prevent the trademark from being deemed abandoned. Failure to use a trademark without proper reason over an extended period may lead the authorities to declare it abandoned, and as such lose its rights. According to Indian trademark law, a mark needs to be used continuously in trade so as to retain its enforceability. Failure to do so can open the door for third parties to challenge the ownership of the trademark. 3. Reputation and Goodwill The longer you use a trademark, the more related goodwill and recognition will be gained that are important elements for every brand. A business expands sufficient identity allowing consumers to relate the brand with quality, trustworthiness or in a specific product or service. A trademark that has been used continuously over time under Indian law may qualify as a “well-known trademark” and receive additional protection, even in categories where it is not even directly used. 4. Protection for Unregistered Trademarks In the case of unregistered trademarks, continuous use is especially important. While unregistered marks are not protected under the Indian Trademarks Act, they may still be safeguarded by utilizing English common law rights called “passing off.” In as action of passing off, long time use would help the plaintiff establish that their mark has gathered good will and that the defendant’s use of a similar mark would likely deceive consumers and cause harm to their business. Proving Continuous Use Having continuous use and proving the same are two different things. Mentioned below are the kinds of documents that can be furnished in order to prove the continuous use of a particular trademark: Challenges to Continuous Use While continuous use is a strong principle in Indian trademark law, it does come with certain challenges: Relevant Case Laws The Supreme Court made clear that the rights of prior users are stronger than trademark registration. So just because a trademark is registered does not mean the original user of that domain cannot infringe on your rights. The court decided in Peps’ favour, indicating that a mark can still receive protection even if it is descriptive, provided it has acquired distinctiveness through ongoing use. Conclusion The principle of continuous use serves as a fundamental aspect of trademark law in India, offering protection to businesses that have consistently used their trademarks over the years, regardless of registration status. It ensures that the true owner of a trademark is the one who has consistently utilised it in commerce, rather than simply the one who registered it first. Indian trademark law seeks to promote fairness and preserve the goodwill that businesses build around their brands by emphasising use rather than formal registration. It is essential for both businesses and individuals to consistently use their trademarks in order to protect their rights and avoid potential legal conflicts.

Read More »
Work for Hire in the IP World Copyright and Patents - Intellect Vidhya

Work for Hire in the IP World: Copyright and Patents

When it comes to the creation of Intellectual property the concept of “work for hire” plays a pivotal role, especially in the domains of copyright and patent law. This legal principle determines who holds the ownership of intellectual property created in the course of employment or under a contractual agreement. While the idea of “work for hire” may seem straightforward, its implications can be complex and vary significantly between different types of IP, such as copyrights and patents. This article explores the concept of “work for hire” in the context of Indian law and how it affects ownership and rights related to copyright and patents. What is “Work for Hire”? The concept of “work for hire” refers to a situation where a person or entity, typically an employer or contractor, hires an individual (an employee or an independent contractor) to create a specific piece of intellectual property, and as a result, the ownership of the work is automatically assigned to the hiring party. In the Indian IP context, work for hire influences two major areas: 1. Copyrights (for creative works like writings, music, films, software, etc.) 2. Patents (for inventions and innovations). The way “work for hire” operates under Indian law differs slightly in each of these categories, and understanding these distinctions is crucial for creators, employers, and businesses alike. Work for Hire in Indian Copyright Law Legal Framework In India, copyright is governed by the Copyright Act, 1957. Under this Act, the principle of “work for hire” is enshrined in Section 17, which deals with the ownership of copyright. Generally, the author or creator of a work is the first owner of the copyright. However, there are exceptions to this rule, one of the most significant being works created under employment or commission, which are considered “works for hire.” Ownership of Copyright According to Section 17 of the Copyright Act, the employer or commissioning party will be the first owner of the copyright in the following cases: 1. In the Course of Employment: If a work is created by an employee in the course of their employment, the employer is deemed the first owner of the copyright, unless there is an agreement to the contrary.   2. Commissioned Work: If a work is created on commission for a specific purpose, the party commissioning the work will own the copyright unless there is an agreement to the contrary. In the case Khemraj Shrikrishnadass v. M/s Garg & Co., the court addressed the issue of copyright ownership concerning work for hire under Indian law. The court held that in the absence of a contract stating otherwise, when an author creates a work at the request of another party for remuneration, the copyright typically passes to the person who commissioned the work. This reinforces the general principle that unless an explicit contract exists, the employer or commissioner becomes the first owner of the copyright in such works created during employment or as commissioned assignments. Moral Rights Even though the employer or commissioning party owns the copyright, the creator still retains moral rights under Indian law, including the right to claim authorship and prevent modifications that could harm the creator’s reputation. Work for Hire in Indian Patent Law Legal Framework In India, patent rights are governed by the Patents Act, 1970. Unlike copyright, where the work-for-hire principle is relatively clear, patent law presents a more nuanced situation. Ownership of a patent typically depends on the terms of employment and whether the invention was created within the scope of the inventor’s duties. Ownership of Patents There is no automatic “work for hire” rule for patents in India as there is in copyright law. Instead, the inventor is considered the “first owner” of the patent and the ownership of inventions depends on the terms of the employment contract or a specific assignment agreement. This means that while an employee is the actual inventor, ownership of the patent can only be transferred to the employer through a written contract or agreement. Furthermore, there is always a separate debate about the inventions created by the employee during the course of employment and since the inventor (employee in this case) is the first owner of the patents the Employers are advised to always execute a assignment agreement in place. 1. In the Course of Employment: If an employee invents something as part of their job duties (e.g., researchers, engineers), the employer generally owns the patent subject to the assignment agreement. 2. Outside Employment Duties: If an employee invents something unrelated to their job description and outside the use of company resources, the employee may have the right to the patent. The case of Darius Rutton Kavasmaneck v. Gharda Chemicals Ltd. (2014) revolves around a dispute concerning intellectual property rights in the context of patent law and “work for hire.” The case involved the question of whether the inventions and patents developed by Kavasmaneck, a key employee of Gharda Chemicals, belonged to him individually or to the company. The court ruled in favor of Gharda Chemicals, affirming that the inventions created by Kavasmaneck during his tenure with the company fell under the “work for hire” doctrine, as they were made in the course of his employment and used the company’s resources. This case highlights the importance of employment agreements and the principle that inventions made by employees in the scope of their work duties are typically owned by the employer Comparing Copyright and Patent Work for Hire While the concept of work for hire is prevalent in both copyright and patent law, there are some key differences: 1. Automatic Ownership:    – In copyright, the employer or commissioner is typically the automatic owner unless there is an agreement to the contrary.    – In patent law, ownership depends on the employment context and the existence of a clear agreement, as the inventor is the first and original owner by default. 2.   Scope of Work:    – In   copyright, almost any work created within the course of employment may fall under work

Read More »