In today's interconnected world, trademarks play a crucial role in differentiating products and services while also functioning as valuable business assets. Among the various types of trademarks, well-known trademarks occupy…
Trademarks are valuable assets for companies because they act as representations of a brand's identity and enable customers to differentiate between the goods and services offered by a variety of…
Registration of a business's trademark is one of the most important steps that can be taken to protect a company's identity as well as the reputation of its goods or…
Trademarks are invaluable assets for businesses, serving as identifiers of the source and quality of goods and services. However, in a global marketplace teeming with competition, counterfeiters and infringers are…
Selecting a trade description when applying for a trademark registration appears to be a simpler task that most people overlook, but did you realize that preparing a trade description effectively…
Are you aware that you can seek protection for your unregistered trademarks from being used without your permission? Yes, this use is considered passing off of trademark and is subject…
Although they may sound similar, the phrases "company" and "brand" are actually different. In marketing and advertising, both brands and companies play important roles. A company is regarded as an…
The implementation of the TRIPS agreement resulted in significant changes in how governments enforced intellectual property rights. As a result, business owners and entrepreneurs began to place a premium on…
Shakespeare famously said, 'What's in a name?' However, this expression no longer applies because today the entire reputation, goodwill, and fame rest with the name, i.e., a trademark; therefore the…
A trademark represents the goodwill and reputation of a business in the marketplace, and trademark infringement occurs when an unauthorized person uses a similar or deceptively similar trademark in order…
